We make sense of big data

Delivering tools to achieve your Marketing KPIs

Our Story

Analyx stands for marketing analytics at CMO level. We combine decades of industry experience with state-of-the-art big data methods, and cast this into easy-to-operate software tools for improving the success of your marketing.

Through our broad scientific network, our data scientists are permanently in touch with the latest developments in marketing science, machine learning, statistics and econometrics. All of our consultants have at least ten years’ industry experience in the FMCG, automotive, durable consumer goods, telecom and financial service sectors. And our software developers live and breathe two things: management-oriented data visualization and user-friendliness.

Analyx was founded in 2006 by three top management consultants with a close understanding of marketing strategy. Since then we have supported leading companies throughout the DACH region, the UK and Eastern Europe in more than 100 projects. Nine of the 30 DAX companies use our marketing software. Analyx is owner-run and independent of media agencies and market research institutes.

We are part of a group of companies with more than 120 employees, all dedicated to pursuing one goal: supporting you with practically applied analytics to optimize all aspects of your marketing activity– from analysing big data and translating insights into actions, right the way through to reporting.

Our Management

The Analyx management brings with it the business orientation and practical industry experience needed to successfully implement analytics-based changes. We look back on many years of successfully conducted industry projects and strategy consulting.

Claudio Righetti
CEO Analyx
Claudio Righetti

Claudio Righetti
CEO Analyx

“The world of marketing has changed dramatically over the past ten years, becoming much more complex. Hence, easy-to-use big data solutions are now imperative to operate successfully.”

For over 15 years Claudio Righetti has supported and led as senior executive companies globally through phase of strategic transformation. During his 5 years at McKinsey he worked on several Marketing & Sales topics and was member of McKs Consumer Goods & Retail Practice. As an expert in consumer behaviour, brands and innovation, he understands the challenges international businesses are facing when they need to redesign processes and introduce step-change solutions. His goal is to apply the opportunities of digitalisation in business processes and thereby focus on consumer needs.

Sascha Stürze
Founder & CPO Analyx
Sascha Stürze

Sascha Stürze
Founder & CPO Analyx

“Expectations towards big data are quite often somewhat inflated. It is not sufficient to simply collect and store huge amounts of data. Turning it all into marketing ROI requires combining intelligent analytics with a thorough understanding of the business.”

Sascha Stürze studied Business and Information Systems, and learnt his trade at McKinsey, where he supported several of the 50 largest multinational companies in Germany, chiefly in the high-tech (semiconductors, software, IT services) and telecommunications sectors.
Inspired by the possibilities of big data analytics and convinced that this knowledge can be applied more sustainably in the form of management tools, he founded Analyx together with two senior business angels in 2006.

Our Board

Armin Timmermann
Armin Timmermann

Armin Timmermann
Co-Founder & Advisory Board

Armin Timmermann served at McKinsey & Company from 1970 to 2003. As Senior Director he led the Strategy Practice and founded the Private Equity Practice. For many years he focused on supporting clients in the German automotive industry.

Dr. Dietmar Meyersiek
Dr. Dietmar Meyersiek

Dr. Dietmar Meyersiek
Co-Founder & Advisory Board

Dr. Dietmar Meyersiek joined McKinsey & Company in 1970, and from 1982 to 1992 served the international consultancy as Director. Back in the seventies, long before the big data hype, he founded the first Data Analytics Department at McKinsey.

Prof. Dr. Daniel Klapper
Prof. Dr. Daniel Klapper

Prof. Dr. Daniel Klapper
Humboldt University of Berlin

Prof. Dr. Daniel Klapper is head of the Institute for Marketing at the Humboldt University. He habilitated on competitive behaviour and product line competition on consumer goods markets. Besides being a member of the board he is also patron of AxCon.

Our Company Group

AxVentures is our company group. Our team of more than 120 highly-specialized staff forms a network reflecting all possible applications of big data analytics. We work on all levels to achieve your marketing success.

More successful new products thanks to modern, quantitative idea and innovation management.

Identify networks of decision makers and use them in sales & marketing.

The only BI software which helps you tell stories.

AI for individual price promotions in food retailing.

Locations

  • Analyx® GmbH
  • Oderberger Straße 44
  • 10435 Berlin
  • Deutschland
  • Analyx® sp. z o.o. sp. k.
  • ul. Sw. Marcin 24/306
  • 61-805 Poznan
  • Poland

Together we can improve your KPIs!

Call us to find out how we can help you achieve your marketing objectives!