BrandWorx

Understand what is driving your brand funnel in quantitative terms and optimize campaigns accordingly.

With BrandWorx you prioritize actions for strengthening your brand in such a way that they maximize sales and market share, and not just brand KPIs like awareness or relevant set.

  • Identification of the brand KPIs which really drive sales and market share
  • Quantification of the impact of individual brand KPIs
  • Indications how to optimize communicative messages
  • Automated generation of objective brand positioning maps
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  • Demonstrably increase the success of your brand

    State-of-the-art marketing analytics enable you to identify those brand KPIs which really do influence the success of your brand, in other words sales and market share.

  • Big data in brand management

    By using cutting-edge analytics methods and data-based tools, you clearly position yourself as an innovator and trendsetter in the field of big data and analytics.

  • Try out scenarios and identify correlations

    Test as many scenarios as you like, risk-free, and see the impacts on your screen. React directly to changes in the brand environment. No need for any expensive additional market research.

  • Software customizable to your individual needs

    Customize the way how results are presented to how you would like having it. Automatically generate brand positioning maps, for example, or review your multi-brand strategy.

5 steps to success

You manage one or several brands on the basis of KPIs derived from surveys or sales figures.

You feed all relevant historical KPIs and sales data into BrandWorx, securely and in a convenient way.

On the basis of scenarios, you analyse which causal relations influence your KPIs and what ultimately drives market share.

Based purely on objective data, you prioritize your actions for strengthening the brand.

You can track the improvement of your brand KPIs and monitor it during the course of the year!

You manage one or several brands on the basis of KPIs derived from surveys or sales figures.

1

You feed all relevant historical KPIs and sales data into BrandWorx, securely and in a convenient way.

2

On the basis of scenarios, you analyse which causal relations influence your KPIs and what ultimately drives market share.

3

Based purely on objective data, you prioritize your actions for strengthening the brand.

4

You can track the improvement of your brand KPIs and monitor it during the course of the year!

5

Case Studies

We bring modern marketing analytics to the decision maker’s desktop. More than ten years’ project experience has been brought together and concentrated in tools tailored to five key marketing issues. Find out how our clients overcame their challenges with the help of Analyx.

Identification of driving image factors and adjustment of the communication measures

Case study: Automotive

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Client

A major car manufacturer

Initial situation

Image factors not prioritized

Objective

To identify the image factors in each vehicle segment which influence the success of the brand the most

Insights

Evidence of a differential influence of image factors on the success of the brand in the mass-market and premium segments: identification of initially surprising but then fully comprehensible relationship between the success of the brand and certain image factors.

Impact

More effective brand communication measures and consequently more efficient spending of the marketing budget

Improved competitive opportunities through differentiated brand positioning

Case study: Home technology facilities

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Client

A leading manufacturer of heating and cooling systems

Initial situation

Positioning of the client’s own brands unclear and not sufficiently differentiated

Objective

To pinpoint the precise location of the own brands in the competitive field

Insights

Own brands not sufficiently differentiated from each other in some countries and positioning non-uniform in different markets

Impact

Specific focusing of the communication measures and clearer differentiation of the brands

Contact

Our specialists have been supporting clients across a range of industries for many years now and have extensive experience in strategy development, marketing optimization and consulting. Would you like to find out more about Analyx and its products? Feel free to contact us!

Markus Hoyer

Markus Hoyer
Senior Project Manager

Markus Hoyer looks back on many years’ experience in market research, strategy development and customer analysis. Having previously served at Procter & Gamble, McKinsey and most recently forsa, he now supports our clients in overcoming business challenges with the help of predictive analytics.

Thomas Mawick

Thomas Mawick
Senior Expert Automotive

Thomas Mawick has been dealing with automotive-related topics throughout his career. In his most recent role prior to joining Analyx as Director Global Forecasting at Polk he was responsible for developing and implementing the global forecasting strategy. In the Analyx team his role is that of Senior Expert Automotive.