Analyx PortfolioWorx enables marketing decision makers to simulate the effects of changes in the product portfolio on market share using cutting-edge predictive analytics and machine learning.
- Smart linking of historic data and market research increases the worth of your data.
- Our econometric model enables to simulate alternative scenarios for new product launches, (re-)positioning and price adjustments.
- Win insights into the positioning of the new product in the competitive landscape.
- Sensitivity analysis: the impact of the individual drivers behind the success on the market becomes transparent
- Advanced tools like design predictions based on state-of-the-art machine learning can supplement or even replace product clinics.
- Let´s look ahead: We tell you how your customers perceive your new product design.
Do you want to know what changes in product design keeps you ahead of competition?
We are supporting clients to win market share across a range of industries for many years. Feel free to contact us!