PortfolioWorx

Test the impact of product and portfolio decisions and gain market share.

Analyx PortfolioWorx enables marketing decision makers to simulate the effects of changes in the product portfolio on market share using cutting-edge predictive analytics and machine learning.

  • Smart linking of historic data and market research results will make your data even more valuable.
  • Our econometric model enables to simulate alternative scenarios for new product launches, (re-)positioning and price adjustments.
  • Win insights into the positioning of your new product in the competitive landscape.
  • Sensitivity analysis: the effect of the individual drivers behind the success on the market becomes transparent
  • Advanced tools such as design predictions based on state-of-the-art machine learning can supplement or even replace market research.
  • Let´s look ahead: We tell you how your customers perceive your new product design.
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  • New Insights through smart linking of your data

    Your data is gold! Data already available in practically every company, above all sales statistics, price and primary research data, are being unified and smartly linked. We’re experienced in Big Data.

  • Simulate product innovations and learn from your data

    Specify your product and in just a few steps you will be able to determine how successful it is expected to be in your competitive market environment.
    The software tool gives you on-going access to simulation and scenario analysis capabilities. Learn from your data!

  • Locate the new product

    Evaluating the input data enables you to understand where your new product will be positioned within the competitive landscape and which cannibalisation effects it will generate in your existing portfolio.

  • Save on your primary research budget thanks to machine learning

    Be a step ahead using artificial intelligence and consider the prospective product design perception of your customer. Save on your primary research budget.

Do you want to know what changes in you product portfolio keep you ahead of competition? We are supporting you to win market share.

Would you like to know how to bring Data Science to your browser? Give us a call!

+49 30 80-932-3000