SpendWorx

You define the ideal marketing mix and meet your budget targets.

Based on cutting-edge big data analytics SpendWorx enables you to find the optimum budget and ideal marketing mix in terms of channels, products and regions in order to meet your budget targets:

  • Quantitative evidence of how your spending impacts market share
  • Reliable insights thanks to transparency of the drivers of your marketing ROI
  • Easy-to-use simulation of alternative scenarios
  • Obtain an analytically derived alternative to the recommendations of your media agency
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  • Big data power on your desk

    Test as many scenarios as you like, risk-free, and see the impact on your screen. No need for any expensive additional market research: you simply use the data collected in your company over the years!

  • Plan and spend your budget with more confidence

    Make planning and investment simple, focused and based on actual numbers rather than relying on assumptions or benchmarks - also for adjustments to the budget during a year.

  • Scientifically grounded

    Work with a tool based on Nobel Prize-winning research by leading marketing scientists, such as that of Daniel McFadden.

  • Software customisable to your individual requirements

    Customise the way of presentation to how you like it. Optimise different target figures: turnover, market share, contribution margin, customer value – while respecting all your constraints.

We bring the power of Data Science to your browser for your marketing success.

Do you want to find out how we can help you achieve your marketing ROI? Give us a call!

+49 30 80-932-3000