SpendWorx

Define the ideal media mix and meet your budget targets.

Based on cutting-edge big data analytics SpendWorx enables you to find the optimum budget and ideal media mix in terms of channels, products and regions in order to meet your budget targets:

  • Objective evidence of how your spending impacts market share
  • Reliable insights thanks to transparency on what is driving your marketing ROI
  • Easy-to-operate simulation of alternative scenarios
  • Obtain an analytically derived alternative to the recommendations of your media agency
product-background-lines1 product-background-lines2
  • Big data power right there in front of you

    Test as many scenarios as you like, risk-free, and see the impact on your screen. No need for any expensive additional market research: simply use the data collected in your company over the course of the years!

  • Plan and spend your budget with more confidence

    Make planning and investment simple, focused and based on actual numbers rather than relying on assumptions or benchmarks. Also for adjustments to the budget during the course of the year.

  • Scientifically grounded

    Work with a tool based on Nobel Prize-winning research by leading marketing scientists, like that of Daniel McFadden.

  • Software customizable to your individual requirements

    Customize the way of presentation to how you would like having it. Optimize different target figures: turnover, market share, contribution margin, customer value – while respecting all your constraints.

5 steps to success

You’ve got historical data, especially on sales and spending.

We feed the data into SpendWorx and adapt the tool for you.

You analyse scenarios for your media mix.

You determine the optimum allocation of the budget – also during the course of the year.

Your marketing ROI grows by more than 10% on average!

You’ve got historical data, especially on sales and spending.

1

We feed the data into SpendWorx and adapt the tool for you.

2

You analyse scenarios for your media mix.

3

You determine the optimum allocation of the budget – also during the course of the year.

4

Your marketing ROI grows by more than 10% on average!

5

Case Studies

We bring modern marketing analytics to the decision maker’s desktop. More than ten years’ project experience has been brought together and concentrated in tools tailored to five key marketing issues. Find out how our clients overcame their challenges with the help of Analyx.

Correlation between marketing spending and increase in turnover

Case study: Durable consumer goods

frame
Client

One of the world’s three largest manufacturers of household appliances

Initial situation

Allocation of the marketing budget so far based purely on “gut feeling”

Objective

To demonstrate the impact of marketing spending on turnover and contribution margin, and to optimize the channel allocation

Insights

Objective derivation of the share of spending-induced turnover and of the maximum marketing budget which still increases the contribution margin. Objective evidence that spending efficiency can be improved by reallocating spending for above-the-line communication (ATL) to below-the-line communication (BTL) while maintaining a constant budget.

Impact

Anticipated increase in the marketing ROI by an average 30% across all product groups.

Increase in turnover by optimizing the allocation of the media budget

Case study: FMCG

frame
Client

Leading provider of over-the-counter (OTC) medicines – German subsidiary of one of the three largest pharmaceutical companies worldwide.

Initial situation

Media budget so far allocated on the basis of historical “principles” and competitor behaviour.

Objective

To create a sustained increase in turnover by optimizing the allocation of the budget to channels, sub-brands and regions.

Insights

Turnover of the sub-brands reacts to varying degrees to advertising; at one of the sub-brands the share of print media, radio and online needed to be increased and, in return, that of TV decreased.

Impact

More than 30% increase in the advertising-induced turnover with 18-fold payback of the project costs.

Contact

Our specialists have been supporting clients across a range of industries for many years now and have extensive experience in strategy development, marketing optimization and consulting. Would you like to find out more about Analyx and its products? Feel free to contact us!

Markus Hoyer

Markus Hoyer
Senior Project Manager

Markus Hoyer looks back on many years’ experience in market research, strategy development and customer analysis. Having previously served at Procter & Gamble, McKinsey and most recently forsa, he now supports our clients in overcoming business challenges with the help of predictive analytics.

Thomas Mawick

Thomas Mawick
Senior Expert Automotive

Thomas Mawick has been dealing with automotive-related topics throughout his career. In his most recent role prior to joining Analyx as Director Global Forecasting at Polk he was responsible for developing and implementing the global forecasting strategy. In the Analyx team his role is that of Senior Expert Automotive.