What SpendWorx® is...
Software solution with user-friendly interface and different use cases
Self-learning AI getting more exact with each new data upload
Optimizes ROI by proposing optimal allocation of Marketing & Sales budget
Complex allocation decisions across countries, brands, products & channels
Ships with important data on weather, brand KPIs & Nielsen POS tracking
…and what it is NOT.
NOT just a Marketing Mix Model estimating average effectiveness
NOT a Digital Attribution platform doing granular bid management
NOT just a one-off exercise done once a year instead of weekly or monthly
NOT a black box where you have to trust proprietary algorithms
NOT ideal choice for single product in 1 market, there are simpler tools