What SpendWorx® is...

Software solution with user-friendly interface and different use cases

Self-learning AI getting more exact with each new data upload

Optimizes ROI by proposing optimal allocation of Marketing & Sales budget

Complex allocation decisions across countries, brands, products & channels

Ships with important data on weather, brand KPIs & Nielsen POS tracking

…and what it is NOT.

NOT just a Marketing Mix Model estimating average effectiveness

NOT a Digital Attribution platform doing granular bid management

NOT just a one-off exercise done once a year instead of weekly or monthly

NOT a black box where you have to trust proprietary algorithms

NOT ideal choice for single product in 1 market, there are simpler tools