PricePromoWorx

Identify the effects of price strategies and promotions, and increase turnover and profit.

Identify the effects of price and promotion strategies to increase turnover and profit.
Be it long-term price strategy or short-term promotions: with Analyx PricePromoWorx, marketing decision makers can simulate the influence of price and promotion changes on turnover and profit and derive optimized price and promotion strategies.

  • Data-driven insights into the impact of price changes based on consistent data for the entire market
  • Objectively derived elasticities: the effect of price adjustments per product, region and channel is revealed
  • Simulation of alternative price and promotion scenarios in the product portfolio
  • Identification of image and brand factors which are significantly correlated with the scope for price increases
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  • Understanding prices

    When all relevant data has been integrated into an econometric model it is possible to track the effects of price adjustments and identify scope for price changes.

  • Hands-on decision-making support

    It’s not just about data, it’s about reliable insights for a robust pricing strategy. Our tool provides you those insights together with clear recommendations what actions that you should consider.

  • Create more scope for price increases

    Price is one of the key determinants in the purchase decision process. However, the customer perceives prices differently when other product characteristics are modified. We identify the marketing KPIs which, if modified in the right way, promise more scope in terms of pricing.

  • Improve your business development

    We identify the products, regions and channels. You simulate effects of price adjustments on turnover and profit in our price simulation tool. Identify the products where there is still scope for price increases.

5 steps to success

You’ve got historical price information and sales figures for your products and, ideally, for those of your competitors.

We create a sound econometric model for deriving price elasticities.

You obtain relevant insights into the effects of price changes for each product, channel & region.

You investigate your brand KPIs (e.g. awareness) and establish their relationship with the scope for price increases.

Together, we translate these insights into optimized prices and promotions!

You’ve got historical price information and sales figures for your products and, ideally, for those of your competitors.

1

We create a sound econometric model for deriving price elasticities.

2

You obtain relevant insights into the effects of price changes for each product, channel & region.

3

You investigate your brand KPIs (e.g. awareness) and establish their relationship with the scope for price increases.

4

Together, we translate these insights into optimized prices and promotions!

5

Case Studies

We bring modern marketing analytics to the decision maker’s desktop. More than ten years’ project experience has been brought together and concentrated in tools tailored to five key marketing issues. Find out how our clients overcame their challenges with the help of Analyx.

Price strategy: Exploiting scope for price increases without reducing sales

Case study: Automotive

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Client

A leading European car manufacturer

Initial situation

Uniform price adjustments across the entire model range

Objective

To increase the contribution margin of vehicle models with room for price increases

Insights

Objectively derived room for price increases of the client’s own models was compared with that of competing products. Own models with most room for price increases were then identified for which a significant price increase would be feasible without risking significant sales losses.

Impact

Improved contribution margin for the identified models and increased turnover for the whole company

Visualization of the influence of individual promotion measures and optimization of the promotion portfolio

Case study: Telecommunications

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Client

A major European telecommunications provider

Initial situation

Broad portfolio of promotional activity (discounts, cash incentives, free delivery, hardware promotions etc.), but impact on sales unclear

Objective

To quantify the influence of individual promotions on acquisition of new customers(for each product and sales channel) - and to subsequently optimize the promotion portfolio

Insights

Individual promotions influence sales differently – and this influence differs depending on the sales channel and base product

Impact

Sales could be significantly increased while maintaining a constant promotion budget

Contact

Our specialists have been supporting clients across a range of industries for many years now and have extensive experience in strategy development, marketing optimization and consulting. Would you like to find out more about Analyx and its products? Feel free to contact us!

Markus Hoyer

Markus Hoyer
Senior Project Manager

Markus Hoyer looks back on many years’ experience in market research, strategy development and customer analysis. Having previously served at Procter & Gamble, McKinsey and most recently forsa, he now supports our clients in overcoming business challenges with the help of predictive analytics.

Thomas Mawick

Thomas Mawick
Senior Expert Automotive

Thomas Mawick has been dealing with automotive-related topics throughout his career. In his most recent role prior to joining Analyx as Director Global Forecasting at Polk he was responsible for developing and implementing the global forecasting strategy. In the Analyx team his role is that of Senior Expert Automotive.