Blog & Press

In these uncertain times CMOs start discussing how a “new normal” will look like. As of today, data is too sparse to make serious predictions. But it is apparent that higher frequency and higher velocity of change will be a defining element of the new marketing normal. The disruptive arrival of digital marketing and its […]

Weiterlesen... Veröffentlicht am April 25, 2020

London; January 19, 2020:  Analyx®, a European leader in Marketing ROI decision support, today announced that it had joined the Nielsen Connected Partner Program. The partnership will enhance Analyx’ agile marketing budgeting solution SpendWorx®. By leveraging the power of Nielsen data, consumer-package goods (CPG) companies can use SpendWorx® now even more effectively to regularly optimize […]

Weiterlesen... Veröffentlicht am January 19, 2020

  MROI means Marketing Return on Investment – or in other words: Which impact do the financial resources put into marketing have on sales?  This might sound like dry mathematical finance, but it is worthwhile for every CMO to engage in this topic for two reasons: The term brings the idea of marketing as an […]

Weiterlesen... Veröffentlicht am January 19, 2020

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