Decision support for agile marketing budget allocation
Optimize budgets across portfolio
Maximize volume, revenue or profit
Factor in long-term brand impact
Incorporate non-media activities
Run predictive what-if scenarios
Adapt fast, powered by self-learning AI
Stay in control!
marketing spend analyzed with our solution in DE alone over 3 years
what-if scenarios run independently by clients during last 3 years
of DAX 30 companies served since Analyx® foundation
industry sectors with SpendWorx® clients among the EU Top500
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SpendWorx® was developed with CMO’s needs in mind.
Learn how it can help to drive your Marketing ROI:
Pick your module
SpendWorx® offers a browser-based frontend with all key features for strategic and tactical budget allocation under one roof:
Optimization of budget allocation
Simulation of what-if scenarios
Tactical marketing planning
Visualization of results and predictions
Define targets & constraints
SpendWorx® adapts its recommendations to your current goals and constraints, for example:
Maximize sales under given budget or minimize budget needed to achieve defined sales target
Maximize short term sales or build long-term brand strength
Define minimum spend levels for certain media channels
Input expected competitor actions or planned price changes
Get detailed results
SpendWorx® offers a broad range of result visualizations including predictive analytics, for example:
Overview charts showing the proposed optimized budget allocation
Detailed graphs and tables showing the changes of the optimal allocation vs. baseline (incl. xls export)
Predicted effects of optimization on your sales structure
Resulting impact on your long-term brand strength