The problem SpendWorx® solves
What makes SpendWorx® special?
SpendWorx® is the MOST COMPLETE
solution for global agile budgeting.
Many others
- Adhoc projects, results in PPT
- Only media mix optimization
- Budget allocation just based on relative marketing effectiveness
- Only short-term impact of spendings leading to potential underspend on brand health
SpendWorx®
User-friendly frontend
Web-based, globally consistent, easy to use
Portfolio view
Determines the optimal allocation across channels, products, brands and countries
Optimizer
Budget allocation derived from mathematical optimization based also on profit and growth
Brand matters
Short- AND Long-term impact considered incl. brand strength and spill-over effects
SpendWorx® is FAST
and TRANSPARENT in implementation.
Many others
- All data come from client
- Every project is new
- Semi-manual output
- Focus is on modeling, not on organizational change
SpendWorx®
Data inside
Clients benefit from our data partnerships incl. Nielsen and YouGov BrandIndex
Proven implementation process
No black box, marketing in driver seat, focus on business impact and lasting use
Reporting engine
Solution can become single source of truth for tracking, saving time when agencies change
No blind algorithms
Allows to input constraints based on human knowledge assuring acceptance
SpendWorx® delivers HIGH and
LASTING ROI impact.
Many others
- Budget guidance annual at most
- Optimizing Media Mix only
- Semi-manual output
- Ad-hoc ROI impact
SpendWorx®
Agile budgeting
Adjust your budget fast to new development, apply the new normality of online to your total channel-mix
Portfolio optimization
Full, unbiased budget optimization across global brand and product portfolios
ROI impact that lasts!
Model-supported agile budgeting allows lasting ROI increase of up to 30% proven in numerous projects
Unbiased advice
Our only incentive is your RoI uplift, as Analyx has no financial benefit from the budget size or final media mix
Know-how is yours
You can switch agencies without the risk of loosing your data history
SpendWorx® Solution Architecture
(hosted on Analyx own ISO27001 certified servers)
Self-service frontend
- All you need is your browser
- Designed for non data science users
- Allows to run what-if simulations or derive new optimal budget allocation when things have changed
- Powerful reporting to derive insights from data
Historic Data
- SpendWorx® is objective, it learns from historic data
- Database can function as single source of truth (media, sales, brand...)
- Critical data sources come pre-loaded, for example Nielsen Retail Panel and YouGov BrandIndex
Optimization
- Delivers optimal budget allocation across countries, brands & products
- Target can be selected: maximize volume, value or gross margin
- Numerical optimization algorithm based on customizable KPIs
Sales Response Model
- Advanced econometric models to isolate the effect of spendings on sales
- Incorporating all relevant drivers incl. price, promo, distribution, weather...
- Explicitly taking into account long-term effects “via brand”
SpendWorx® now comes pre-loaded with relevant data!
Analyx® has entered into a range of partnerships with providers of the most critical data sources to power the models underlying SpendWorx®. Thus, the solution comes pre-loaded with those data and clients don’t have to worry about it.
Analyx® is proud to be one of the few Google MMM Platform partners in Europe. Client agreement provided, this allows us to pull historic spend and performance data for all Google channels easily.
SpendWorx® uses a direct API to YouGov‘s long-term brand indicators (brand awareness, ad awareness, consideration etc.) with weekly granularity for 1,000+ brands in 32 countries.
In collaboration with wetter.com – one of the most popular weather portals in Europe – we can tune our models to reflect weather impact on sales and marketing effectiveness – down to micro-regional levels.
As of January 2024, Analyx® has also become an official MMM partner of Meta. It gives Analyx® direct access to the respective MMM data platforms of the 2 major digital ad universes.
The frontend of SpendWorx® : no manual required
Do the test: Is SpendWorx® right for you?
Just answer 7 simple questions to find out – anonymously.
And take our word for it: we’ll tell you if other solutions suit you better!
