Analyx is now part
of Analytic Partners!
In January 2025, Analytic Partners acquired Analyx®, a European leader in marketing analytics and strategic marketing budget allocation. Based in Germany and Poland, this acquisition expands Analytic Partners’ presence in EMEA and enhances an experienced team of data scientists, software engineers, and consultants.
The acquisition also reinforces Analytic Partners’ commitment to empowering brands with smarter analytics, advanced decisioning tools, and the confidence to make informed commercial decisions that drive sustainable growth.
Together, we’re opening the door to new possibilities—broadening our perspective, extending our reach, and creating more ways to support the evolving needs of our customers.
For more information on the Analyx® acquisition, please visit Analytic Partners website.



