Analyx PortfolioWorx enables marketing decision makers to simulate the effects of changes in the product portfolio on market share using cutting-edge predictive analytics and machine learning.
- Smart linking of historic data and market research results will make your data even more valuable.
- Our econometric model enables to simulate alternative scenarios for new product launches, (re-)positioning and price adjustments.
- Win insights into the positioning of your new product in the competitive landscape.
- Sensitivity analysis: the effect of the individual drivers behind the success on the market becomes transparent
- Advanced tools such as design predictions based on state-of-the-art machine learning can supplement or even replace market research.
- Let´s look ahead: We tell you how your customers perceive your new product design.
Do you want to know what changes in you product portfolio keep you ahead of competition? We are supporting you to win market share.
Would you like to know how to bring Data Science to your browser? Give us a call!