Press release: Analyx® joins Nielsen Connected Partner program powering its SpendWorx® solution

London; January 19, 2020:  Analyx®, a European leader in Marketing ROI decision support, today announced that it had joined the Nielsen Connected Partner Program. The partnership will enhance Analyx’ agile marketing budgeting solution SpendWorx®. By leveraging the power of Nielsen data, consumer-package goods (CPG) companies can use SpendWorx® now even more effectively to regularly optimize marketing spendings across countries, brands, product groups and channels.

Since 2017 Analyx® has been driving the success of its SpendWorx® solution and has served industry leaders, e.g. in Laundry, Beer, Cosmetics, Insurance, Banking and Telecommunication with its innovative approach to enhance their Marketing ROI. Combining short-term marketing impact and long-term brand impact in one software, SpendWorx allows to optimize the impact of global advertising spendings holistically and to enable customers to access all critical information in a user-friendly frontend.

“Clients expect the smartest and fastest-to-impact solution to enhance their marketing ROI, which allows them to adjust their budgets timely in an ever-changing marketing reality,” says Claudio Righetti, CEO at Analyx®. “The partnership with Nielsen is an important step for us to reduce set-up and update times across the comprehensive footprint of Nielsen. With POS and media tracking data being two crucial data sources for SpendWorx®, Nielsen clients will be able to measure, analyze and decide faster and smarter than before.”

The Nielsen Connected Partner Network enables companies to work with trustworthy, innovative partners, who deliver results aligned to the way your business measures success. Built on the concept of an open ecosystem that uses Nielsen data as connective tissue, the Connect Partner removes the burdensome barriers of sharing data so you can shift from managing data to doing things with it. With your data connected, you will be able to measure, analyze and decide faster – and smarter – than ever before. Since the program’s launch, the Nielsen Connected Partner Program has successfully to the largest network of curated third parties providing data and services to CPG companies. Today it is a community of over 50 partners that include companies such as Periscope by McKinsey, So1 and ShopAdvisor.


ABOUT Analyx®

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, Germany and the UK. It has served 10 of 30 DAX companies in recent years making advanced data science common business practice in the CMO office leaving user-friendly tools behind. It combines the benefit of an experienced data analytics team with the required strategic insights of industry-experienced consultants. Its ultimate aim is to empower their senior clients to arrive at better investment decisions – unbiased and agile. If you like to learn more about SpendWorx® and Analyx®, please visit: Or write to info(at)



Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit